What product failed in the market but was successful when used for something else?

Last Updated: 03.07.2025 07:37

What product failed in the market but was successful when used for something else?

They called it Bubble Wrap, it protected things.

That was the truth of it, simple, direct, useful — By 1960, Bubble Wrap had found its purpose, not as wallpaper, not as insulation, but as protection for fragile items in transit.

Today, Sealed Air Corporation makes over $5 billion in annual revenue, failure became their fortune--Their mistake became their mission.

What does Jesus mean in Revelation 3:3 when He states, "Wake up! Strengthen what remains and is about to die, for I have found your deeds unfinished in the sight of my God?"

*The goal was to make wallpaper, they failed.

Sealed Air Corporation, the company Fielding and Chavannes started, offered their product, IBM said yes. The bubble-filled plastic protected the machines - It worked.

They tried selling it as greenhouse insulation, it failed again - the market said no. Then IBM needed something to protect their new computers during shipping -- The machines were expensive, they were fragile, the old packaging did not work well enough.

NVIDIA giving away free one month of Adobe Creative Cloud to GeForce RTX 30 and RTX 40 owners, RTX 50 gets two months - VideoCardz.com

Alfred Fielding and Marc Chavannes sealed two shower curtains together in 1957 - The trapped air bubbles made bad wallpaper, nobody wanted it, there was no need.